PERSONSOUL Content Plan
Capstone content strategy for a post-apocalyptic denim label. Buyer personas, channel mix (Instagram lead, TikTok and YouTube secondary), full content calendar, and an engagement-to-traffic measurement plan.
a short biography An indie artist forging his own path.
Sint Andrew, an indie artist born in the islands of Trinidad and Tobago and now based in Vancouver, is dedicated to forging his own path rather than following the herd. With his unique blend of indie pop, hip hop, soul and R&B, he attempts to shine light on tough to face emotions and become a catalyst for others' self-discovery, breaking the mold of being a Caribbean artist.
Through grand and overwhelmingly emotional production paired with ethereal, sharp vocal performances, Sint captivates his audience and lets them ride the rollercoaster of emotions that makes up life alongside him. Outside of music, he draws, paints, models, and has academic experience in marketing strategy and social media management.